Every fall, someone asks me the same question: should I just wait until spring? It is a fair question, and it does not have one answer.
What I can tell you is that the people touring homes in November and December are not the same people who were touring in June. Once you understand who they are, a winter listing can start to make a lot more sense.
Here is how I would think it through if you are considering listing your Seattle home before the year ends.
Who Is Still Shopping in November and December
The casual browser is mostly gone by now. The open house regulars and the folks who are just seeing what is out there tend to pause around Thanksgiving and pick it back up in January.
The buyers who remain usually have a reason to move. Here is who I expect to see:
- People relocating for a job with a real start date
- Renters with a lease that is about to end
- Homeowners in the middle of a life change, like a marriage, a divorce, or settling an estate
- Downsizers who are ready and done waiting
- Buyers working against a financial deadline
- Patient buyers who figured out that this is a quieter time to shop
So you should expect fewer showings, but a higher share of serious ones. Someone who gives up a rainy December evening to see your home is usually not there out of curiosity.
What the Numbers Say Right Now
Let me start with the hard part. This is not an easy market for sellers.
Northwest MLS reported 8,058 active listings in King County at the end of September, up 31.1 percent from a year earlier, while pending sales fell 16.7 percent. That works out to 4.7 months of inventory, up from 3.2 a year ago. The median price held flat at $850,000, with single family homes near $950,000 and condos at $496,000, down 6 percent.
Mortgage rates are part of that story. Freddie Mac's 30-year average came in at 7.24 percent on October 29. That is the lowest reading this month and down from a recent peak of 7.40 percent, but still well above the 6.17 percent of a year ago.
Now the part that gets overlooked. Across the Northwest MLS region last year, new listings fell 31.5 percent from November to December, while pending sales fell 24.3 percent. In other words, sellers stepped back faster than buyers did.
One year of data is not a law of nature, and you should not treat it like one. This year also starts from an unusually high place: active listings across the region in September were the highest for any month since 2014. A winter listing will have less new competition, but buyers will still have choices.
Why Your Price Matters More in Winter
In spring, an ambitious price can be fixed with a few weeks of feedback and a small adjustment. In winter, you do not get that runway.
Regional showings dropped 27.6 percent from November to December last year. If you list too high in mid-November and adjust three weeks later, you may be making your best pitch to the smallest audience of the season.
What I tell my clients is to price against what is actively competing with them, not just what sold in the spring. If your home sits next to five similar listings, those five are your real comparison. Condo owners should be especially honest here, since King County condos are sitting at about 7 months of inventory.
It is also worth pricing out a credit alongside a price cut. With rates above 7 percent, some buyers care more about their monthly payment than the number on the listing, so a credit toward closing costs or a rate buydown can go further than a small reduction.
How to Show a Home in the Dark and the Rain
A winter listing has one job that a summer listing does not: it has to feel good at 5 p.m. in the rain. Here is what I focus on:
- Take photos during a dry daytime window. The sun sets before 4:30 in December, so your photos may be the only daylight view many buyers get.
- Turn on every light. Replace dim bulbs with bright, warm ones, and open the blinds before showings.
- Clean up the outside. Clear gutters, moss, and wet leaves from the walkway, and make sure the porch light works.
- Keep the heat on. A cold house feels neglected, even when it is simply vacant.
- Gather your water paperwork. Buyers are seeing your home during the wettest time of year. Receipts for roof, gutter, or drainage work are reassuring.
- Keep holiday decor simple. A little warmth helps. Boxes of ornaments and an oversized tree in a small living room do not.
- Be flexible on showing times. A relocating buyer may be in town for one weekend, and you want to be on the list.
When Waiting for Spring Makes More Sense
I am not here to talk you into listing this month. Spring usually brings more buyers, but it also brings more competing listings, so it is not automatically the better choice.
Waiting makes sense if your home needs real work, if your yard is a big part of its appeal, or if you have no reason to move and the holidays would make showings a burden.
Listing now makes more sense if you have a real timeline, if your home is ready today, or if you would rather face fewer new listings than a spring wave. Just remember to factor in what it costs to carry the home for a few more months if you wait.
Either way, the decision should come from your situation and your numbers, not from a general rule about seasons.
If you are trying to decide between now and spring, reach out. I would love to help you think it through, and my team at Emerald Group can run the numbers on both paths so you can make the call with clear eyes.
Ready to sell in Seattle? Brennen Clouse at Emerald Group is here to help. Call or text 206-899-9101 or visit emeraldgroupre.com.